Bowls is Bowls is about encouraging all Bowls organisations and Bowlers to work together to promote all formats of bowls equally to increase participation and membership.

The organisation aims to bring all forms of Bowls at all levels and platforms together to help promote the sport, whilst demonstrating the openness and limitless opportunities for the sport to reach out into communities, via hospitals, care home facilities, youth clubs and other related areas.

Bowls is Bowls is the brainchild of Boul Traders Chief Executive, Mark Courtney, himself a keen bowler since childhood and a Level 1 Coach Bowls Coach, member of Bowls Northamptonshire and Bowls England.

It is the proud sponsor of Bowls England and the Bowls England Women's National Championships.